Department Corporate Communications
Research
The research projects and publications of the Communication department at Quadriga University of Applied Sciences Berlin correspond to the University's strategic orientation: The focus is on academic and practical relevance.
The department's research projects are usually interdisciplinary and international and primarily concentrate on the strategic aspects of communications management. The focus of this is on the following subject areas:
Professional field research
- Activity and qualification profiles
- Understanding of values and professional understanding; change of management and strategy
Theoretical foundation of strategic communications management
- Integrated communication
- Change communication/internal communication
- Influence of online communication/social media on strategic communication
- Communication controlling





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