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The targeted and responsible implementation of communications management reflects the BMW Group's understanding of corporate communication. As a globally active automobile manufacturer, we think and act on a long-term basis. In our view, this requires integral communication that integrates the demands of all stakeholders and other target groups domestically and internationally. The MBA Communication & Leadership takes up the comprehensive understanding with the promotion of future communications experts.
E-Plus advocates openness and a broad dialogue about modern communication. Being the industry's pioneer in innovative communication, E-Plus' blog UdL Digital fosters debate on the sociopolitical dimension of economic involvement. The M.A. Communication & Leadership meets even E-Plus' highest expectations referring to professional training of future executives being aware of their responsibility. The degree is a combination of know-how in communication management, the understanding of societal interrelations and entrepreneurial thinking. As a consequence, E-Plus supports the M.A. Communication & Leadership of Quadriga University of Applied Sciences.
