Study

MBA Public Affairs & Leadership


The field of public affairs encompasses the management of a wide range of influential and advisory-based relationships existing between organisations and government. It comprises the articulation, legitimation and assertion of interests on the basis of transparency and openness. The field requires skilled managers who can handle tasks in PR and com­mu­ni­ca­tion just as professionally as they can manage the conditions and specifics of the political system and its processes. In addition, well-founded knowledge of economic interrelationships and backgrounds is indispensable for any successful lobbyist. The MBA Public Affairs & Leadership programme unites all of these requirements in a compact, targeted academic programme.


Degree


Master of Business Administration (MBA)


Working language

German / English


The MBA is aimed at successful professionals working in companies, associations, NGOs, political parties, agencies or other organisations. They already have experience working in the politics and com­mu­ni­ca­tion fields; however, they still lack more in-depth knowledge and/or managerial experience.


Typical careers for these professionals include consulting positions, generally in a com­mu­ni­ca­tions field, after completing a humanities or social sciences degree. However, many other career paths and positions can lead to the Public Affairs & Leadership programme. For example, the programme also targets employees of members of the German federal or state parliaments, as well as members of the political party structure.


Career path after the degree programme


The MBA programme trains students for managerial roles in political com­mu­ni­ca­tions at companies and associations, as well as at public affairs and full-service agencies. Graduates of the programme head the corresponding departments and are responsible for com­mu­ni­ca­tion with the legislative and executive branches. The MBA programme unites precise knowledge of the political system, the political decision-making and legislative processes, and lobbying with in-depth education in com­mu­ni­ca­tions and management topics as well as economic and managerial skills.



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