MBA Public Affairs & Leadership

Curriculum

The MBA Public Affairs & Leadership programme is composed of eight modules and a thesis.

1 Economics and Management I Basics	Familiarises students with the fundamentals of economic thought. The module teaches students how the economy functions and how it behaves.
2 Communication Circle	Introduces students to the world of communications management; makes process accessible and backgrounds clear. In Communication Circle, participants learn the social and psychological mechanisms of communications management and strengthen their communications skills.
3 Management II Organization and Leadership	Prepares participants to head a public affairs department or division. Students gain insight into principles of leadership, organisation, management and human resources.
4 Politics	Covers, in detail, the legal foundations of legislation in Germany and the formal and informal processes associated with it. This provides the students concrete facts to back up their work in the political arena. At the European level, Politics and lobbying conform to their own set of regulations. This module gives the participants an overview of the legislative process, treaties and relevant actors in the European Union.
5 Management III Law, Accounting & Finance	Introduces students to the sensitive areas of business of which lobbyists must have a firm grasp in order to make the necessary arguments or to take an accepted position in a company: Economic Law, Accounting, Investing and Finance. Also highlights some economic aspects.
6 Representation of Interests & Public Affairs	This module gives an overview of the various actors involved in lobbying and details the processes involved in that area. The students learn about political parties and important political associations, and they become familiar with the wide range of lobbying tools. Altogether, the module synthesises the skills and knowledge important to a public affairs manager: factors for success, mechanisms, methods and backgrounds of strategic lobbying. It demonstrates how to be a strong performer in the socio-political sphere.
7 Management IV Unternehmensstrategie & Marketing	Public affairs managers must have a strong working knowledge of many disciplines in their field. A comprehensive approach requires a practice-oriented grasp of Corporate Strategy and marketing, particularly political marketing.
8 Strategy & Campaigning	Planning and implementing communications strategies and demonstrating success: in this module, participants learn the strategic foundations of successful campaign management and begin applying them directly.

Comments

Alexander Jonat

At Quadriga, I like the very good curriculum, which covers all areas of knowledge in a compressed form, which are relevant for the field of public affairs: well-founded methodological knowledge, economic know-how and information about the political system.

Our study advisors provide module plans.

Henrik Thiesmeyer
Study advisor
henrik.thiesmeyer@quadriga.eu